Does your small business really need a copywriter?
Maybe.
Maybe not.
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First of all, who is a copywriter and what do they do?
It depends on who you ask; but basically, copywriters…write. Copywriters write about almost everything and anything; can create worlds out of words, and even influence human behavior with the right words. The last part is what we want to focus on.
Copywriters mostly write clear and concise copy (fancy name for ‘words’) for advertising, marketing materials, websites, content, and more for virtually any audience, any industry, and on any topic. Depending on the subject of your business, a copywriter creates written content that helps you reach out to new customers, communicate better with them, and even build long-lasting relationships for your business.
So, as a budding entrepreneur, why should you care?
Remember all the essays, letters, research papers, and endless writing you had to do in school? Unfortunately, none of it prepared you for how to write to get customers into your doors, buy your products, and hang around a little longer. You know your product better than anyone else on the planet, your mum thinks they’re the best thing ever, and your friends support you till the end of time (or till when you stop giving them discounts); and yet, perfect strangers don’t care who you are or what you’re selling. Why should they?
This is where a copywriter can help your small business.
Being an entrepreneur is tough enough, but realizing you need a copywriter is even tougher. You’ve worked very hard to get to where you are and it can be unmotivating when things aren’t moving as they should. Adding ‘Marketing Manager’ to your Entrepreneur title makes the crown you wear a little heavier. Making your products visually appealing is one-half of the battle; but you can win with words that communicate your products and services effectively to your consumers: potential and existing.
When you work with a copywriter, you can create a variety of content, communication materials, and brand assets to reach your customers at any and every touchpoint whenever they come in contact with your product, service, or brand. These creations can include, for instance, brochures, taglines, blog posts, social media content, email templates, brand tone-of-voice, fact sheets, brand or product guides, website content, and more. As you work closely with your copywriter, you slowly develop a relationship where they understand your brand’s voice, know the best way to use it with your customers, and bonus points if they work with you for a long time and even grow with you!
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As you grow your business, acquire contacts, make sales, and celebrate every little step of the way, don’t forget that your voice matters. Over time, you will appreciate the value of having a professional copywriter craft and amplify your voice in a busy world that never tends to shut up!
So, instead of asking yourself if your business ‘really’ needs a copywriter, how about asking why you don’t have one already?!